Creative Services is an area of our business originally created to support our Development Services efforts since user interface (UI) or screen designs became increasingly important as we moved from strictly custom software developers to web and print collateral developers. So with every project, we concern ourselves deeply with usability (or how a good design contributes to workflow and how something we produce is used), and artistic impression (or how and something we produce communicates to its audience). This is an integral part of how we think about each project.
Today, our Creative Services division embraces this initial mandate as it delivers mainstream print and marketing services that provide targeted, measurable and interactive marketing using digital technologies to reach and convert leads into customers. This is a refreshingly new approach to marketing which offers a unique understanding of consumer behavior. While traditional marketing is all about impressions, digital marketing focuses on the more important aspect of creating an experience for users.
Outsource IT has been designing for the screen since day one. We offer clean, clear and unique designs with your company’s image in mind. Our designs are a unique reflection of our clients. While no two projects are exactly alike, they each take into consideration the interests, preferences and personality of the client.
Logo Design and Brand Development
Logos and identity branding is the most creative part of our business. It gives your prospective clients, employees and suppliers a first impression and should speak to the uniqueness and personality of your business. Before we start designing a logo we thoroughly research your business and your competition, as well as future trends.
First we learn all about you, your products or services, your market and your competition. Once we have a deeper understanding of what you do we begin to look at the key aspects of your business. This is where we will clarify your mission and vision statements as well as your company’s core values. These vital ingredients will separate you from the pack and establish your positioning. Next, we develop a strategy to accurately and creatively represent who you are and what you do. All of this is important in both explaining your business to potential clients as well as unifying the internal staff with the company’s direction.
You'll see that the process is iterative and interactive. We work directly with you to design your logo and develop your brand so that, in the end, the final product is a unique reflection of you and your business.
While we focus so much energy on saying things digitally, print is still very much alive and important in business communications today. For example, do you know anyone in business today that doesn't sport a business card? Neither do we.
Whether you are interested in marketing brochures, newsletters, business cards, sales presentations, tailored sales proposals, direct mail pieces, trade show displays or point-of-purchase designs, Outsource IT has the professional and skilled graphic design expertise to create your vision.
Effective electronic direct email—also known as email marketing—helps create interest in your products and services while keeping your company in front of prospects until they’re ready to buy. The key to email marketing success is offering interesting content. You also need to send the emails on a regular basis since some prospects need to see your messages multiple times before they finally buy.
Outsource IT can help you design and develop and effective and compelling electronic direct mail program.
Search Engine Optimization and Marketing (SEO/SEM)
Most people know what Search Engine Optimization (SEO) is and the role it plays in helping make a business successful. The purpose of SEO is about ranking well in the search engines to drive traffic to your website and Outsource IT can help you make structural, content and programmatic changes to do just that with one-time and ongoing campaigns designed to get you the most exposure for your web site. While one-time optimization campaigns are important, on-going campaigns allow us to make changes over time that reflect the algorithm changes made by search engines. For instance, Google (incredibly) changes its search algorithm around 500-600 times each year and occasionally rolls out a "major" algorithmic update that affects search results in significant ways.
The objectives of Search Engine Marketing (SEM) which is also known as "Pay Per Click" advertising, can be quite varied—from traffic generation to lead generation. When people are looking for a product or service, the majority use search engines. And it now happens not only on the computer, but also on mobile phones and tablets. Whichever way people decide to perform a search, they can be targeted through an effective Search Engine Marketing campaign program. Contact us for more information.